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Showing posts from June, 2021

Importance of UI / UX in designing highly converting landing pages

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If you are a digital marketer, I am sure you would have come across the term landing pages. For every marketer, landing pages are one of the primary sources of conversions and hence, are often termed as money pages also. If the landing page is poorly designed, obviously in terms of UX, then it is good for nothing. But if you are hearing the term ‘landing page’ for the first time, let me make it simpler for you. What are landing pages? A landing page is a page on your site that is designed to convert visitors into leads. Landing pages direct the visitor to fill up a contact form in exchange for a valuable piece of content. This can be an eBook, a cheat sheet, a whitepaper, a template / a set of templates or even a free trial. The landing pages are designed in such a way that it avoids other distracting elements and has only one call to action. Due to this, they are often referred to as squeeze pages also. But what makes landing pages so effective? Why landing pages are so effective? Hum

How to design a great website to stand out from your competition?

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Today, there are more than 1 billion websites on the Internet and visitors do not spend much time on a particular website unless they find it really interesting. According to Time , 55% of visitors bounce from your website in just 15 seconds.   How can you stand out and make them stick with such a short attention span?   This is where the aspect of design comes into the spotlight. A study was conducted and the outcome was that 94% of participants prefer design over the website content.   People are visual creatures and a great design influences them. In this blog post, you will learn various techniques to make your website stand out.   10 ways to design a great website   1. Be user-centric   Before start designing, keep in mind the user behaviour on the Internet such as:   •The majority of searches are done on smartphones today. •People access the Internet to find a solution or to explore information on various topics that they are interested in. •Visito

Importance of Navigation Flow in UX Design

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  Navigation flow is fully about creating a system that empowers your users to interact with your digital product, be it a website, mobile app, or software. But before diving deep into how navigation flow is important in UX design , let’s first understand what navigation flow is. What is Navigation Flow? Navigation flows give access to process designers to control the groups or roles. It also allows them to interact with the process for business. The navigation flow designers allow you to customize your business process interface. This will give you the accessibility to change the display names and the ranking orders for clusters and cards on the homepage. You also have the option to create a new card, hide cards, customize horizontal and vertical tabs, group cards into clusters, and many more. One of the best examples of navigation flow is Gmail. Most of us use Gmail on regular basis and don’t we love it? It has a really simple yet effective navigation flow which makes the life o