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Importance of UI / UX in designing highly converting landing pages

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If you are a digital marketer, I am sure you would have come across the term landing pages. For every marketer, landing pages are one of the primary sources of conversions and hence, are often termed as money pages also. If the landing page is poorly designed, obviously in terms of UX, then it is good for nothing. But if you are hearing the term ‘landing page’ for the first time, let me make it simpler for you. What are landing pages? A landing page is a page on your site that is designed to convert visitors into leads. Landing pages direct the visitor to fill up a contact form in exchange for a valuable piece of content. This can be an eBook, a cheat sheet, a whitepaper, a template / a set of templates or even a free trial. The landing pages are designed in such a way that it avoids other distracting elements and has only one call to action. Due to this, they are often referred to as squeeze pages also. But what makes landing pages so effective? Why landing pages are so effective? Hum
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How to design a great website to stand out from your competition?

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Today, there are more than 1 billion websites on the Internet and visitors do not spend much time on a particular website unless they find it really interesting. According to Time , 55% of visitors bounce from your website in just 15 seconds.   How can you stand out and make them stick with such a short attention span?   This is where the aspect of design comes into the spotlight. A study was conducted and the outcome was that 94% of participants prefer design over the website content.   People are visual creatures and a great design influences them. In this blog post, you will learn various techniques to make your website stand out.   10 ways to design a great website   1. Be user-centric   Before start designing, keep in mind the user behaviour on the Internet such as:   •The majority of searches are done on smartphones today. •People access the Internet to find a solution or to explore information on various topics that they are interested in. •Visito
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Importance of Navigation Flow in UX Design

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  Navigation flow is fully about creating a system that empowers your users to interact with your digital product, be it a website, mobile app, or software. But before diving deep into how navigation flow is important in UX design , let’s first understand what navigation flow is. What is Navigation Flow? Navigation flows give access to process designers to control the groups or roles. It also allows them to interact with the process for business. The navigation flow designers allow you to customize your business process interface. This will give you the accessibility to change the display names and the ranking orders for clusters and cards on the homepage. You also have the option to create a new card, hide cards, customize horizontal and vertical tabs, group cards into clusters, and many more. One of the best examples of navigation flow is Gmail. Most of us use Gmail on regular basis and don’t we love it? It has a really simple yet effective navigation flow which makes the life o
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What are the 3 most important skills in a UX designer?

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With user experience design gaining more and more popularity, it has become crucial for every business owner to hire an experienced UX designer for his company. Without the involvement of a reliable UX designer, you will never be able to fully satisfy your customers. However, before you hire an UX designer, there are various things that you need to consider. So, here we have listed for you the three most important skills that every UX designer must have.   1. UX research: A successful UX designer must have really good UX research skills. He/ She must find out what exactly a customer desires from a particular product and based on that, the product requirements will be specified. There are different methods involved in UX research. This includes both qualitative and quantitative methods. In qualitative methods, you get to understand the motivation and needs of the users. This is done through field experiments, interviews and surveys. In quantitative methods you gather a huge collect
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What are some of the biggest challenges you face as a UX design company?

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Working as a UX design company for a leading project is a rewarding experience as every project adds value to your company profile and teaches you a lot about customers' perspectives in the present time. But during this process, a company will have to face lots of challenges with co-workers, work and design processes, and so on. In general, you will be able to solve most of these challenges very easily, but sometimes this process will make things a little stressful for the UX design companies management. Here we are listing some of the challenges that will face in the process of becoming a reputed UX design company; please have a look:-   Profound understanding of the domain:- A completely new project for the UX design company with all new domains can be daunting to understand initially. As even the company's experienced designers have very limited ideas about the domain, besides lack of discussion with the business people, stakeholders and users realize that you are not re
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Why is UX research important?

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These days, brands and companies are always inclined to launch new and advanced products in the market every now and then. They do so in order to grab the attention of the customers and promote business growth. However, your products will never be able to give you a massive success until and unless they align with the goals and interests of the customers. So, it is extremely important for you to provide your users with an excellent experience. Only then will you be able to create an appropriate impact on the customers. Here, in our blog, we are going to see what UX research is all about and why it is important for every aspect of your business. What is UX research? User experience research is an in-depth analysis of the needs and desires of the target audience. It allows you to understand what kind of product your users require in order to achieve their goals. Every company should have a professional UXx research team who will thoroughly study the requirements of the customers an
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